Packaging & Brand guideline
Day-Night-Active This energy drink helps to clear your mind, open your consciousness and sharpen your perception. That’s Why we made the label clear and concise. We also turned text on package 45˚, so it become wider. This inverted label motivates a customer to interact with it: either turn their head or turn a can in unusual way. D.N.A contains from natural ingredients so we decided to use the label as promotional material in itself.